Blanchard’s Broad St

Renovation - Hospitality - Richmond, VA

The first of Blanchard’s Coffee’s retail spaces found its home in an art deco building on Broad St. The local roaster wanted to honor the context and history of the building while creating a flagship space to establish their spatial brand identity . Underneath the accumulated grime was a terrazzo floor and decades worth of peeling paint, plaster, and wallpaper. We designed a clean and elegant wrapper to swirl around the room, creating eddies of movement for guests with sensually curved walls and custom furniture. One window to the past was kept open - a framed rectangle behind the bar to show the layers of life on walls when the project began. The resulting design is both disciplined and beautiful, a metaphor for the way that Blanchard’s executes everything they do. The project is a DHR project and is open for visitors at 3121 W Broad St.